Share Your Moment
With Us

We would love to share your experience with our community! Create what feels natural to you and use the form to send through your clips. We take care of the final edits, just enjoy the process.

✦ Examples: Stylised B-Roll + Voiceover

How to Create Stylised B-Roll with Voiceover

This is a series of beautiful, ambient clips — products resting on a vanity, hands applying serum, a morning ritual bathed in natural light. Our team will weave the footage together and layer in music and captions. That said, if you are able to record your own voiceover, we would love that personal touch. Alternatively, include a short written blurb with your submission and we will craft the captions from there.

Length: 15–90 seconds. Portrait orientation is preferred and good natural light is essential. Content will be used across Instagram Reels, TikTok, our website, and paid campaigns.

✓ Do

Film in warm, natural light — morning window light is ideal
Vary your shots: close-ups of texture, overhead flat lays, hands in motion, skin close-ups
Keep surfaces clean and uncluttered — simple backgrounds work beautifully
Film more than you think you need — extra footage gives our team room to craft
Capture the ritual: opening a package, applying the product, the scent moment
If shooting indoors, ensure the space is well lit and looks natural, not overexposed

✗ Don't

Use harsh overhead or fluorescent lighting
Film against a messy or visually busy background
Worry about perfection — natural imperfection reads as authenticity
Apply filters or edit the footage yourself
Include other brand products within the frame

✦ Examples: Talking to the Camera

How to Film Yourself Talking to Camera

This is where you speak directly into the camera, sharing your experience, knowledge, or recommendation in your own voice. We deeply value this kind of content — it is the most personal, and your genuine insights are what make it extraordinary. Take a moment to gather your thoughts before you begin, and then simply talk to us as you would a trusted friend.

✓ Do

Find natural light facing you — not behind you
Speak conversationally, as if sharing something with a friend
Use the notes from your training — but always make the words your own
Start strong: your first three seconds need to capture attention
Hold the phone at eye level or slightly above — never below

✗ Don't

Read directly from a script — it will feel stilted on camera
Film with a window or bright light source behind you
Use overly formal or clinical language — keep it human and warm
Worry about the occasional stumble — authenticity is the whole point
Add filters, a voiceover, or music — please send raw footage only

✦ Examples: Lifestyle Short Clips & Still Images

How to Create Lifestyle Clips and Images

This content focuses on still photography or very short clips (under 15 seconds) captured in the flow of real life — at home, at a spa, or while travelling. There is no need to over-prepare; some of the most beautiful pieces come from a single unplanned moment: unpacking a delivery, a product resting on a bathroom shelf, or a quiet ritual in a beautiful hotel room.

Where it is used: Instagram Stories, grid posts, email marketing, and product page social proof. No editing is required from you — simply send it through as it is.

✓ Do

Seek out natural settings with beautiful light — it always reads best
Welcome lifestyle props: toiletries, skincare tools — context makes the image feel lived-in
Tag @subtleenergies on social or use our hashtag #myRitual
Include a short caption sharing your experience, if you are able to

✗ Don't

Apply heavy filters that alter the product's true colours
Include other people in your content without their explicit permission
Feel the need to style everything perfectly — honest, real moments are what we are looking for
Film in locations with restrictions around posting online
Include spa logos or competitor products within the frame
If filming in a spa, avoid capturing logos or iconic locations — or ensure you have permission to film

● ● ●

Ready to Submit?

If you have any questions, feel free to scroll down to our quick Q&A or get in touch with us directly. When you are ready, simply complete the form below and upload your content — it only takes a minute. We can't wait to see what you share.

One last tip: the most important thing is to have fun!

FAQs — Subtle Energies

Frequently asked questions

I'm not sure how to use the products, can someone help?

Absolutely — please don't hesitate to reach out. Get in touch with Khursheed, Alisha, or Nick before your shoot and we will arrange a personalised walkthrough to guide you through how to apply the products and achieve the most beautiful results on camera.

We want you to feel completely comfortable and confident before you press record.

What format and length works best?

We welcome everything — videos, photos, and boomerangs. A vertical format is ideal so your content can be used seamlessly across social channels.

Length: 15–90 seconds, depending on your content type. Portrait orientation is preferred, and good natural light is essential.

I am not sure what to talk about, any suggestions?

Tell us about a problem you experienced and how a product helped
What are your favourite products and why do you love them?
Share your favourite skincare or wellness routine
Tell us about a time you took your Subtle Energies essential with you on a trip or to work

Not sure what content to create? Examples of things you can shoot

Whether you are filming from home, in a spa, or while travelling, these shot types translate beautifully.

Product Shots